Networking On Facebook
Networking On Facebook
Networking on Facebook is quite different than networking on forums or other mediums and it is imperative that you follow some etiquette in order to be successful at it, otherwise you could end up doing yourself more harm than good.
Some marketers suggest maintaining two separate profiles; one for personal and one for business, however, you will find that majority of marketers maintain only one profile, due to the fact that they simply do not have the time to maintain two.
I personally think that one is sufficient and that there is nothing wrong with people getting an inside look at your life away from business. Potential customers and partners always like to know that you are a real person and this gives them more of an opportunity to not only build stronger relationships with you, but relate with you more on different levels. The reality is, sometimes it just takes one common thing, aside from business to get that connection built with you. ie: you may have children of the same age, have the same interests in music, share spiritual interests, travel to similar destinations etc.
These simple factors can get the conversations started between each of you and at one point or another, business will be discussed. And if you have taken the time and effort to maintain the relationship, you are more than likely to have a successful business relationship with that person. It could be the sale of a product, partnership or a joint venture, no matter what it is, just be certain to maintain the relationship on a positive level and you will reap continuous rewards for doing so.
Since we have discussed what to do, we should discuss things you should not do. Upon meeting a new friend, you should not tell them in an introduction message or by posting on their wall, that you have a successful business doing “whatever”, as most marketers find this to be a turn off and will probably dismiss conducting business with you at any time. They may go as so far to block, remove and report you to Facebook for spamming, because technically it is spamming. Unless you are a door to door sales person or work in a call centre, you would never make an introduction of sorts in person, therefore that type of discourtesy extends to Facebook as well, people as a general rule do not like it.
One of the biggest intrusions on Facebook, aside from apps is, tag spam and due to some of the tag spam containing viruses, marketers are quite leery of it and rightfully so when it can harm one of their prized possessions – their computers.
I highly recommend refraining from using tag spam as a means to promote your business, you will not only just annoy the heck out of people, you could be reported for spamming, end up losing your Facebook account altogether, and I am most certain that is something you would not want to happen. Facebook is a fantastic marketing tool that can truly benefit your business, so long as you use it with care towards your targeted audience.
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posted by George @ 8:55 PM
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