Saturday, July 02, 2005

Autoresponder Services that Boost Your Business


In the world of ecommerce, millions of sites are fiercely
competing with each other to gain new clients. For any ecommerce
site to succeed, it must capture the interest and the trust of
its visitors. It is not enough that your site is impeccably
designed or has the latest in animation of content. You should
focus your efforts not only in attracting visitors but also in
leading them to make a purchase. There are dozens of marketing
strategies you can use to attract more buyers and pump up your
sales. One of them is by establishing an excellent and
professional reputation for prompt and efficient response.

As more potential customers visit your site, you should expect a
flood of inquiries and requests for information. This is an
excellent opportunity for you to capture more clients and lead
them to buying from your site. Thus, it is important that you
carry out an efficient and prompt response to every email you
receive. The fastest and most effective way to do this is by
utilizing Autoresponder services.

Autoresponder services use a computer program that automatically
returns a prewritten message to anyone who sends an email to your
site. It is widely used for responding to consumer inquiries and
visitor comments and suggestions. Autoresponder services are also
used by e-zines in responding to people who subscribe or
unsubscribe to their online magazines. Companies, who send out
their e-newsletter regularly, also use Autoresponder services.

How can effective Autoresponder services help boost your
business? The answer lies in its ability to return a prompt
response to any e-mail the site receives. By responding rapidly
and efficiently, you create a very good impression on your
potential customer. Good Autoresponder services help you get
important information back to these customers immediately. An
effective Autoresponder service helps you communicate your
message promptly, creating a sense of professionalism and
efficiency that your clients will definitely appreciate.

Another very important advantage of Autoresponder services is
that it saves time with multiple marketing tasks. Certainly, you
do not have enough time to personally make and send all
correspondence. Autoresponder services allows you to send thank
you letters, newsletters, product information, brochures, orders
etc. to hundreds of clients almost immediately and
simultaneously. Autoresponder services are also indispensable in
any email marketing campaign.

Choosing the right Autoresponder services is very important. What
then should you look for in an Autoresponder service? First, you
should pick an Autoresponder service that is reliable and can
give you 24/7 service. You cannot afford to lose a customer
because your Autoresponder service failed to answer his query or
request for information. The ability to respond promptly is the
first thing you must look for in any Autoresponder services.

Another key factor you should consider when choosing
Autoresponder services is flexibility. Good Autoresponder
services allow you to customize unique responses that will have
maximum effect on the customer. You should avoid creating an
impression that the customer is communicating with a machine
instead of a real human being. Excellent Autoresponder services
lets you provide the information that is specifically targeted
for what the potential customers are looking for. Because any
email from potential customers essentially represent the
customer's intent on getting more information about your product,
which can ultimately lead to direct sales, all emails are
important. Thus, a top Autoresponder service must fulfill all
these duties to help you boost your business.

Author
George Whitecraft

http://whitecraftshoppingmarketing.biz/tbp/The_Business_Professional.html

http://whitecraftshoppingmarketing.biz/pba/index.htm

Find Your Niche - the Internet Marketer's Goldmine


If you haven't heard the word 'niche' being batted around by
Internet Marketers then you haven't been listening. Finding a
niche has become the antidote to competing in overly saturated
online markets.

What is a niche?

According to Merriam-Webster's Online Dictionary a niche is
described as "a place, employment, status, or activity for which
a person or thing is best fitted... a specialized market".

Have you noticed that despite the closing of many businesses in
these harsh economic times, the local hobby train store is still
around? That the 'hole-in-the-wall' eatery is thriving? Or that
trends such as scrapbooking can start with a bang and still close
within a year when four similar businesses start up in the same
area?

The online business world reflects the same trends as experienced
in the offline world - often with faster turnover and startup
rates. Those who promote a product or site that targets a small,
select audience can tap into a market that is otherwise not being
served. Despite the limitations of the client base, the targeted
nature of the business creates a devoted and active market - the
aim of any business.

HOW DO I FIND A NICHE?

Finding a niche requires diligent research. Whether you have
access to software that harvests and sorts information or you
take a manual approach you must first start with ideas.

With a pen and paper (or computer, if that's more comfortable)
brainstorm a list of businesses, products and industries. Create
a list of keywords and phrases you think would be used by
individuals looking for these items online.

Use a software program such as Wordtracker or a free resource
such as the Overture Keyword Selector Tool to find keywords for
your niche that have a high amount of traffic.

Although a program like Wordtracker makes it easy to find details
such as how many sites compete for that market, you can also do
your own research.

Concentrate your attention on question phrases such as "how do
I..." or "where can I...". These questions will clue you into
potential markets that need servicing.

Next, look in Google Answers. Type one of your keywords into the
search area. What questions are being asked and how much are
people willing to pay for answers? If you find a group of
keywords with a high number of questions then enter these words
in your browser's search engine.

What sites come up? Do they provide answers or solutions to the
problem? How are they making money? Can you see an opportunity to
service these individuals?

Finding a niche can open the door to a profitable online
business. Research the market and be certain that your product or
service is valuable to this group. Find forums or groups that
target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of
both worlds!

Author
George Whitecraft

http://whitecraftshoppingmarketing.biz/tbp/The_Business_Professional.html

http://whitecraftshoppingmarketing.biz/pba/index.htm