Shopping and Marketing

How to use power of word of the mouth in building a massive opt in list

Traditional marketing is not only expensive but also
requires a lot of work for marketers. However, traditional
marketers or those who belong to the old school still prefer
to use this method because it is in fact the only marketing
method they know.

Well, there is good news for those who still resort to the
primeval ways of marketing products and services. First,
person doing marketing has to have access to a computer with
an Internet connection.

The Internet has made possible a more effective and more
efficient way of marketing products and services and this is
through email marketing. Simply said, email marketing is
the use of emails in sending information and links related
to the website being promoted.

But before a marketer can take advantage of email marketing,
he has to procure a massive opt-in list from which he would
get his email contacts. Building a list is not an easy task
and a marketer should be creative in finding ways to build a
massive opt-in list.

For those new to internet marketing particularly email
marketing, an opt-in list is a list of email addresses of
people who have given their permission or consent to become
recipients of the information that will be sent through
email. In simple terms, it is a permission-based email
list.

So why should the marketer care whether or not the owners of
the addresses have given their consent to receiving his
emails? Well, a marketer can send emails to every people on
earth but this would not be as effective when sending
permission-based emails.

To start with, sending emails to people who have not
signified their interest or approval in receiving such
emails belong to the realm of spamming and any marketer
would not want to be called a spammer or to be identified
with the ways of a spammer.

Building an opt-in list will mean the marketer will have
targeted clients who consented to the emails because they
have an interest in the products or services being offered
by the marketer. This means a higher sales conversion for
the marketer since the people receiving his publications or
offers are already within his target market.

There are several ways of building an opt-in list but every
marketer should choose the best and cheapest ways of getting
such list. One of the best ways to get an opt-in list is
through the power of the word of the mouth.

Clients who are satisfied with the information they have
been receiving from the marketer will share such information
to other people. Some would even encourage friends,
relatives and colleagues to sign up and become a member of
the opt-in list.

posted by George @ 10:57 PM 0 comments