Monday, June 27, 2005

You Do Have an InfoProduct Inside You

If you have been researching or involved in online business for
very long, you have no doubt seen a multitude of offers for
"eBooks", books, reports and training course on every subject
imaginable.

Why? Because information is the hottest product on the market!
(At the foundational level, it's actually the Only product, but
that's another article.) Information cuts straight to the root of
all selling, which is answering the customer's question: "What
will this product do for me?"

There's another reason, though. Pure information is a product
that doesn't require a huge financial overhead to produce, (other
than the hard knocks you got in gaining the experience and
information), and is easy and relatively low cost to deliver to
the customer. That is what makes it such a great product for us,
as entrepreneurs, to offer.

Everyone has life experience, training, and skills that others
don't have. Everyone knows something that others want to know, or
can do something that others want to learn. That's how I know you
have an InfoProduct inside you, everyone does. Your first
assignment is to decide which of your many gifts you are going to
offer to the world!

Does that mean you have to be able to write a book? No. Not
necessarily. I'm talking about what is known as USP...Unique
Selling Position. Your USP might be that you have detailed
knowledge about someone else's product that you are selling as an
affiliate. It could be that humorous way you present the
information you have collected on some subject of interest, or
the fact that you offer the best customer service available for
the service you offer. You may offer the same products that
others are also selling, but find your own unique market for
them.

But whatever you decide to use for your information product, your
USP, you need to find one. If you were to research the online
marketers who are honestly making the money they claim to be
earning online, you would discover that they all have a USP. Your
USP IS your product, however you package and deliver it.

If you are working a Multi-level Marketing program or one of the
BIBs (Business in a Box), you are not left out of this concept,
but you may have to work harder to figure out how to be unique.
You can still go for the niche marketing idea. Find a group of
people who aren't usually reached by these kinds of businesses,
or aim your advertising at people in the countries that are just
now going online.

You may, of course, actually write a book, eBook, or training
course and sell it. Many are making good money doing just that.
The list of helpful software and online publishers is growing
every day. But even if you write your own product or design your
own software, you will still need a well-thought-out USP to stand
out in the crowd. It's like your business plan -- you need a firm
foundation before you can build your future online success.

Aythor
George
http://majurl.com/b46

posted by George @ 5:33 PM 0 comments