Are You Using This Internet Marketing Secret?
If you are trying to sell a product or service on the Internet,
then you are probably doing so through an affiliate program. You
signed up as an affiliate (usually for free) and they gave you an
affiliate ID (user name or number). They may have even given you
a basic marketing package which includes text ads, banner ads,
and solo ads with a link to your affiliate sales page. All you
have to do is use these tools to get traffic to your affiliate
sales page.
Well that sounds pretty easy, doesn't it? This process actually
works too, except that your probability of converting your
traffic into sales is very, very, very low. In other words, you
may have to have thousands of people to visit your affiliate
sales page before you ever see your first sell. Now those aren't
very good odds, are they?
Unfortunately, that is what most people do. They spend a lot of
time, effort, and money getting all of those people to that
affiliate sales page and then they finally make a sale and earn a
referral fee or commission. But wait, it can get even worse.
Let's say that you made one sale and earned a $10 commission.
That's great, right? Well not really, because in the terms and
conditions of your affiliate program, you don't actually get paid
until you have accumulated at least $20 of commissions. So get
back to it and get another sale and finally get paid. Good
grief!
Don't quit! Internet marketing is a great way to make extra
money, but you have to know some of the secrets. Here's one.
"Don't advertise your affiliate program directly." You must use a
four step process.
Four Step Process
1. First, you must provide something of value. The easiest
valuable thing that you can give away is information. An
informative email course, special report, or ebook are all great
ways to give away free information.
2. This step goes along with the initial step above. Don't give
away your free information until you get an email address. You
must capture the name and email address of your prospective sale
in order to be able to implement the next step.
3. If the information that you are providing is good and helps
people, then you will earn some trust. If someone gives you some
information that saves you time, money, or effort; then you are
going to closely read anything that they send you - as long as
the information is still valuable. This is why it is so important
that you get that name and email address before you start giving
away your information. Now you can keep the information flowing
through an occasional email to your prospect.
4. Finally, if you have been providing valuable information and
earning trust from people, it is much more likely that they will
buy something that you recommend. This is especially true if you
can convince them that what you are recommending will help them
and that it is worth their money. The easiest way to do this is
to recommend something that you have actually purchased and use
yourself. Just tell them how it helped you and why you think that
it was worth what you paid for it!
Author
George Whitecraft
http://whitecraftshoppingmarketing.biz/info/l/tbp
http://whitecraftshoppingmarketing.biz/info/l/pba
posted by George @ 3:11 PM
0 comments
