7 Reasons Why Seasonal Marketing Sells Products
The celebration of Thanksgiving is approaching and later on will
come Christmas, then New Year's, Saint Valentines Day and so
on...
Now, what is so special about each celebration? They all increase
the selling of products. There are many reasons why you should
consider seasonal marketing to promote your products, including
the seven which are listed below:
1. People tend to buy more products during seasonal celebrations
than the rest of the year.
2. People are determined to purchase products, so it is easier to
persuade them to purchase a product you offer (assuming of course
you are doing it the right way).
3. Most purchases concern gifts to others, therefore quality is
what matters while price is less significant.
4. The time of celebration is limited and specific. Therefore
people cannot leave for tomorrow what they need to buy for the
celebration. They must act in a timely manner. This urgency is a
huge advantage to marketers trying to sell products.
One other motivating factor for buyers is that seasonal products
are limited and something they have in-mind may not be available
in the stores at a different time.
5. People connect seasonal celebrations with their childhood.
That makes them more emotional and as you might already know
emotion is the key factor that makes people buy a product.
6. It is not always necessary to offer a celebration related
product to increase your sales. Even a valued Internet product
like software or e-books can be a valued gift.
7. Marketers do not have to invent new or never before used
methods to create interest in seasonal products. The old
traditional marketing techniques are effective and can still be
applied. People want to buy because of the "celebration". In
fact, many people may not see their purchase as buying at all,
but as an act of making someone (including themselves) more
happy.
Naturally, seasonal marketing may use different strategies to
promote products. Instead of offering a product discount try the
following:
- Offer a portion of the price of your product to charities and
make people feel they contribute to this charity themselves.
- Try a special offer like "purchase one product and get the
other at half price" or "purchase one product and get another
free to offer as a gift".
These types of special offers can very easily increase your sales
volume.
So, do not hesitate. Start promoting your products (or affiliate
products) now. And don't forget, once a celebration ends, there
are many others right around the corner. People are always
looking for reasons to purchase gifts for others or for
themselves.
Author
George Whitecraft
http://whitecraftshoppingmarketing.biz/info/l/tbp
http://whitecraftshoppingmarketing.biz/info/l/pba
posted by George @ 1:47 PM
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