Monday, February 20, 2006

Making Money through Product Resell Rights


Resell rights come in many forms and sizes. They can come in
large packages with many products bundled together and offered
for an almost suspiciously low price. Or they can be offered on a
single product for a four-figure sum. There are also different
types of rights offered allowing you to do different things.

Basic resell rights only give you the right to sell the product.
You cannot claim the product is your own and you do not have
permission to offer the resell rights to anyone else. Basic
resell rights are usually the cheapest, so it may be easier to
make a profit. Check the terms for how much you can charge for
the product or if it can be given away, perhaps as a bonus with
something else. There may also be conditions for distributing the
product from membership and auction sites. If you are buying
rights to software make sure you know the product well enough to
deal with any troubleshooting enquiries. Some software rights
sellers are prepared to deal with enquiries themselves. The
product may also come with a web sales page that you can use, but
check for any restrictions.

Master resell rights often include a web page with the product.
They give you the right to sell the product and you can also pass
on this right to your customers. However that is as far as it
goes. Your customers cannot give the resell rights for the
product to their customers. The best master resell rights
packages will include a zip file containing everything you need
to put on your download page.

There are two types of resell rights that may be referred to as
private label rights. One type is where you are given the resell
rights for a finished product and you are also allowed to put
your name on the product as the author. This type of product is a
ready-to-sell information or software product. You cannot change
it other than put your name on it.

The second type of private label rights is also known as source
code rights. The product is not a finished ready-to-sell item.
Instead it will be the raw source material that you can use to
produce a finished item. Programs will be in the source code
format; information products will be in a word processor format,
like MS Word.

You can change the product in any way you want. You can add your
name as author, add more content, omit parts or split it into
several products. You may also be able to sell resell rights and
even master resell rights. Terms and conditions should be posted,
so check them carefully. Most private label rights packages also
come with a web page and graphics that you can use for selling.

If you have found a resell rights product that you think you can
sell you need to do some basic market research before purchasing.
How many people are searching for this type of product? How many
competing products are there? Have you seen the product available
elsewhere?

If you are going to sell on the internet you need to have access
to the following skills. You must be able to edit web pages,
create payment links and upload the product and web pages to a
server. If you are buying private label rights you must also be
able to edit the product. This is especially important if you are
buying rights for software.

There are many ways you can sell products on the internet. You
can usually set up your own website or add the sales page to your
existing site. You could invest in pay per click ads or ezine
ads. You could write articles. If you have private label rights
to a book you can use some of the content to produce articles or
even a free report for viral marketing.

Resell rights offer the advantage of not having to produce your
own material. However, you need to be sure the product is good
quality and that you have a good marketing plan.

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