Researching InformationTo Develop Your Unique Content
We live in a sea of information. And information overload is an
increasingly common complaint. Part of the complaint arises
because we get hit with different headlines that point to the
same content. So we waste time on things that have no added
value. Bummer.
When you email your list or put up content on your site, and
assuming you want to generate loyalty, it's necessary that you
have content others haven't seen a dozen times elsewhere.
If this makes sense to you, here are some ideas you can use to
EASILY generate fresh content with a minimal amount of time and
effort.
First of all, think about a subject in which you are interested.
Let's say it's horticulture. Now if you're not aware of it, let
me put you in the picture. Most people do web searches from
Google's home page and stop there. Not at all creative. Not at
all digging for information from which to develop original
content.
So let's go exploring...
1 - Google has lots of tools besides just web searches. They let
you check the news. (http://news.google.com) As of this writing,
there are 1,680 news items listed by Google on the word
horticulture. Bet you could easily do a summary of some of these
articles and create your own content. But let's not stop there.
2 - Google also has "groups." (http://groups.google.com/) These
are folks who like to discuss *your* subject. So now you can go
even farther. Look up horticulture in their groups. Now this
information is potentially gold. Why? Because you can see what it
is about horticulture that lots of folks are interested in.
Think you might be able to do a little research and come up with
a free or even a for-profit report that gives them what they
want?
Check out Google's other tools, too. You can even get research
info from universities through Google. Start here:
http://www.google.com/intl/en/options/
3 - Next method: Do this search (keeping in the punctuation as
written):
+horticulture +free +filetype:pdf
As of this writing, Google shows 196,000 hits for this query.
What you get here are free downloads in pdf format about your
subject.
Now you can't simply copy and use it as your own information. You
have to create your writing in your own words. But there's no law
that says you can't summarize what you find in other people's
works. To make the point, you could even call your work something
like: "Survey Report: Latest from the Horticulture Front!"
4 - Go to Alexa.com. Do a search on your subject, in this
example, horticulture. It provides the exact same results as
Google because it's powered by Google. So why bother, right?
Wrong. Because Alexa *does* provide value added information.
When you do the search, you don't want to click the link that
takes you to the listed site. Instead you want to follow the link
that says "Site info." When you do this, you'll find a section
called: "People who visit this page also visit." This can be very
valuable because it potentially shows *what the marketplace is
interested in.* This can enable you to tailor your information
product to what people want.
These are just some of the easy ways to branch out your
explorations and find gold to weave into golden braids.
Golden searching... :)
Author
George Whitecraft
http://whitecraftshoppingmarketing.biz/info/l/tbp
http://whitecraftshoppingmarketing.biz/info/l/pba
posted by George @ 6:15 PM
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