8 Ways to Gain Expert Recognition
No matter what business you are in it always helps to be seen as
an expert. If you were calling someone to fix a drain or sell
your house you would approach the person you saw as most credible
and reputable in that area of expertise.
To become an expert takes hard work and experience. It can
involve study or the honing of practical skills. It demands high
standards of work. But after all this effort will you be
perceived as an expert? If you feel you've earned the mantle of
expert but are not recognized as one, here are eight ways to
start establishing your reputation.
Publish a book or series of reports or articles
The internet has made this much easier. You can now create an
ebook that can be downloaded without having to involve a
publisher. There are ezine owners always looking for good quality
articles and reports for their ezines. A well-written book or
series of articles will establish your reputation as an expert in
your field.
Publish a newsletter
Set one up on the internet and distribute it to your customers.
This is an excellent way to regularly keep your name in front of
your prospects as an authority on your subject.
Write press releases
Used correctly these can gain you a lot of positive publicity.
Make sure the press release looks like newsworthy information and
not like an advertisement.
Create a website
Set up a user-friendly website that will appeal to customers and
you have expanded the reach of your reputation. Keep it timely
and informative, and people will continue to return to your site.
If you don't know how to set up a website there are plenty of web
designers who do. Alternatively enquire at a college teaching web
design. Some students might want to build a portfolio.
Join associations
If you are a member of an association it will enhance your
credibility. But don't just be a member. Be an active member.
This will build your reputation among your peers and lead to
useful introductions. Membership can have many benefits, and it
will certainly keep you up to date in your field.
Networking
You can boost your reputation and influence by speaking to the
right people. Keep your name in front of your prospects. Organize
mutually beneficial ventures. You cannot predict what may come
from a contact so make as many as you can.
Public Speaking
Even speaking to a local group of people can establish you as an
expert and get you referrals that may lead to a wider audience.
If you are not sure you can speak in public, preparation and
rehearsal are the keys to success. Make sure your presentation is
aimed at the right level, follows a sensible sequence and will
not sound like a dry textbook-like monologue. Write your main
points on small cards so you are not relying solely on your
memory and start in front of a small audience.
Teach workshops or seminars
If you have knowledge that people would like to tap into you can
pass on your expertise. If your presentation is well planned you
will be seen as an authority in your subject. You will also meet
people who are likely to recommend you to others. If you are
teaching a hot topic you will also be gaining a useful income
stream.
Any of these methods will start building your reputation as an
expert. Use them all correctly and you will gain the sort of
reputation that will have potential clients approaching you
without having to seek them out.
Author
George Whitecraft
http://whitecraftshoppingmarketing.biz/info/l/tbp
http://whitecraftshoppingmarketing.biz/info/l/pba
posted by George @ 11:53 AM
0 comments
